View Full Version : Jeep commits an offence...

05-31-2006, 03:52 PM
And not just because they aren't Toyota....
From Gene King, including a letter from Jack Placchi from the BLM. Time to join forces with the BLM folks...:mad:
Please use any/all of the below letter to write your own letter of protest to the DaimlerChrysler Corporation.
----- Original Message -----
From: <Jack_Placchi@blm.gov>
To: <Colorado Assoc of 4WD Clubs>

Sent: Wednesday, May 31, 2006 10:20 AM
Subject: Re: [coa4wdci] New Jeep Ad Draft Response

Gene, here is a draft letter I wrote for the State Directors signature.
Feel free to modify or plagiarize for your own use. .......Jack

Chief Executive Officer
DaimlerChrysler Corporation
1000 Chrysler Drive
Auburn Hills, MI 48326-2766

The BLM Colorado would like to express our concern about a recent Jeep Rubicon ad observed on television. The ad in question shows a trail of clothes hanging on bushes that lead to a clear running stream. The next scene is a Jeep Rubicon driving the length of this clear running stream right down the center line with a few turns and cuts to stir up the water and make a few splashes. This ad encourages people to drive in a manner that is environmentally destructive and inappropriate on public lands. Many people who view this ad will assume this is an appropriate use and will use their vehicle as encouraged in your ad.

BLM Colorado manages vast areas of undeveloped land open to motorized vehicles (over 8 million acres). We believe that motorized recreation is a legitimate use of public lands and would like to manage them with a minimum of restrictions.

In Colorado, we are fortunate to have the many resources our state offers for motorized vehicle use. Trails are abundant and enthusiasm for motorized recreation is mile-high. We all benefit from the opportunity to drive in Colorado. But it is just that: an opportunity. While many motorized recreationists respect the land they recreate on, it only takes one person, deviating from roads or trails, to limit that opportunity for others and creates a negative image for motorized recreationists.

That's why the Colorado Off-Highway Vehicle Coalition initiated a campaign with the BLM, Colorado State Parks and USDA Forest Service to form "Stay the Trail" - a coalition of responsible users interested in preserving the opportunity to ride. Their mission is to reinforce and highlight responsible motorized recreation, and to modify and mitigate irresponsible use in an effort to minimize resource damage on public lands. We are establishing a statewide culture of responsible OHV use that will continue beyond the life of the project, effectively creating a stewardship ethic among all Colorado OHV recreationists.

We have built a successful federal, state and local partnership and would be honored to have you join us as we implement this campaign. Please feel free to contact Jack Placchi at this office with any comments or questions.

I thank you for your consideration.

Jack Placchi
BLM, Colorado State Office
Travel Management and Trails Coordinator
2850 Youngfield
Lakewood, CO 80215
(303) 239-3832

05-31-2006, 05:52 PM
And this particular ad is worse than a multitude of other spots by various manufacturers, including Toyota and ATV makers? I'm not sure why they'd single out Jeep unless they only turned on the TV one time and happened to catch this one. Send it to all or no one for consistency's sake. No need to single one group out even though they have, by far, the biggest market share. Perhaps they also missed the Commander ad that spoke of no roads to where it was sitting.

05-31-2006, 08:17 PM
Yeah, I kind of agree with you Darren. Sure it's wrong to promote misuse of trails but that's what sells Jeeps. Or Toyotas, or Xterras, or H2's, etc. It reminds me of when the NFL fines players for hard hits, then turns right around and uses those same hits in an ad to promote the big game next Monday.

06-01-2006, 01:59 PM
The point is starting somewhere. Even if today it is Jeep, the message goes to the ad agencies who also do work for Hummer, Toyota, you name it. Naw, it is worth it to single out this one, then that one, etc. Especially if it is from a group of people who would be supposedly attracted to such scenes...