Looks like the price has gone up to $15/year for Associate Members. The new link is here:
From their web site:
Have you heard about our associate membership program? If you are a member of a club or organization that is already a member of the BlueRibbon Coalition, we can offer you a special associate membership. An associate membership costs $15 for one year if you reside in the USA or $25 if you outside of the USA.
The associate membership entitles you to your own copy of the BlueRibbon Magazine delivered directly to your home. No more waiting for your turn to read your organization's copy. Also, as an associate member you have voting rights and a membership card. However, an associate membership is an introductory offer and is good for only one year. At the end of your introductory year, you will be offered the option of continuing as a full member at the regular $29 dues.
It's too bad the deal is one-year only. We send them a big donation every year.