I had this conversation about 3x on Saturday at the Ham & Eggs run. So let's have it again on these here forum, inviting others to pipe in with more comments.
The is specific to the entry-level amateur, who has been intrigued by all this talk of a "better than CB" communication solution for use when enjoying their Toyota 4x4. So congratulations, you've crossed the most difficult threshold already, that being awareness
of ham radio.