Somebody recognizes your truck and is kind enough to strike up a conversation about it, just take it as complement and go on with your day. I love talking about WilderNests in parking lots. Half the people have no idea what they are, much less exact terms. "Hey, isn't that one of those Westfalias or something?" "Yup, it's a WilderNest!"
"Silent enim leges inter arma." -- Cicero