Well if you aren't vetted by the end of this thread, might as well throw in the towel. Lol. These folks are fiercely loyal to their vendors only because they've proven their worth on all fronts and have weathered the scrutiny. I know I'm one. If you truly stand by your statements you'll do fine. Don't and the word WILL get out. I'm sure you know all this, but there it is anyway.
Might I suggest, "we strive to be Colorado's finest..." Shows some humility and respect for the established finest we know and love. Just my