I like the idea of a small 4x4, like the Suzukis.
This reminds me a RAV4 or the Scion cube thing.
Except that it has a diesel.
And a low range.
So I dunno. With Toyota halting the FJC (which is a truly lame move), it could fill a niche. It's probably too small to really be competition to the FJC & 4Runner, though.
'91 Toyota Pickup
'09 Kawasaki KLR650
'12 Gunnar Rockhound 29
“Anyone who believes in indefinite growth in anything physical, on a physically finite planet, is either mad or an economist.” -- Kenneth E. Boulding