After a few hours of messing around we found the culprit.
A loose wire on the fuel pump.
I like free fixes.
Went wheeling on saturday up storm mountain. Was a good time. Especially when all the Rubicon owners were thinking I was crazy for taking a mall wagon on the "hard" line that they didn't/couldn't/wouldn't do.
Good thing it climbed up it nicely.
My friends CJ was the only other one to make it up it.