Rising Sun Member Forums  

Go Back   Rising Sun Member Forums > Toyota 4x4 > Land Use

Reply
 
Thread Tools
  #1  
Old 05-31-2006, 02:52 PM
Red_Chili's Avatar
Red_Chili Red_Chili is offline
Hard Core 4+
 
Join Date: Aug 2005
Location: Littleton CO
Posts: 8,409
Default Jeep commits an offence...

And not just because they aren't Toyota....
From Gene King, including a letter from Jack Placchi from the BLM. Time to join forces with the BLM folks...
******************************
Please use any/all of the below letter to write your own letter of protest to the DaimlerChrysler Corporation.
--Gene
----- Original Message -----
From: <Jack_Placchi@blm.gov>
To: <Colorado Assoc of 4WD Clubs>
Cc:

Sent: Wednesday, May 31, 2006 10:20 AM
Subject: Re: [coa4wdci] New Jeep Ad Draft Response


Gene, here is a draft letter I wrote for the State Directors signature.
Feel free to modify or plagiarize for your own use. .......Jack

Chief Executive Officer
DaimlerChrysler Corporation
1000 Chrysler Drive
Auburn Hills, MI 48326-2766

The BLM Colorado would like to express our concern about a recent Jeep Rubicon ad observed on television. The ad in question shows a trail of clothes hanging on bushes that lead to a clear running stream. The next scene is a Jeep Rubicon driving the length of this clear running stream right down the center line with a few turns and cuts to stir up the water and make a few splashes. This ad encourages people to drive in a manner that is environmentally destructive and inappropriate on public lands. Many people who view this ad will assume this is an appropriate use and will use their vehicle as encouraged in your ad.

BLM Colorado manages vast areas of undeveloped land open to motorized vehicles (over 8 million acres). We believe that motorized recreation is a legitimate use of public lands and would like to manage them with a minimum of restrictions.

In Colorado, we are fortunate to have the many resources our state offers for motorized vehicle use. Trails are abundant and enthusiasm for motorized recreation is mile-high. We all benefit from the opportunity to drive in Colorado. But it is just that: an opportunity. While many motorized recreationists respect the land they recreate on, it only takes one person, deviating from roads or trails, to limit that opportunity for others and creates a negative image for motorized recreationists.

That's why the Colorado Off-Highway Vehicle Coalition initiated a campaign with the BLM, Colorado State Parks and USDA Forest Service to form "Stay the Trail" - a coalition of responsible users interested in preserving the opportunity to ride. Their mission is to reinforce and highlight responsible motorized recreation, and to modify and mitigate irresponsible use in an effort to minimize resource damage on public lands. We are establishing a statewide culture of responsible OHV use that will continue beyond the life of the project, effectively creating a stewardship ethic among all Colorado OHV recreationists.

We have built a successful federal, state and local partnership and would be honored to have you join us as we implement this campaign. Please feel free to contact Jack Placchi at this office with any comments or questions.

I thank you for your consideration.

Jack Placchi
BLM, Colorado State Office
Travel Management and Trails Coordinator
2850 Youngfield
Lakewood, CO 80215
(303) 239-3832
__________________
-Bill Morgan
Heb Dduw, heb ddim; Duw a digon
Abnormally aspirated
KDěRCH
Bio Page
I'm that gun-totin', farm-raised, evangelical, pro-environment, OHV ridin'/drivin', Southern civil rights pro-labor Liberal yo' momma told you couldn't possibly exist.
Reply With Quote
  #2  
Old 05-31-2006, 04:52 PM
Darren's Avatar
Darren Darren is offline
Rock Stacker
 
Join Date: Nov 2005
Location: Aurora
Posts: 20
Default

And this particular ad is worse than a multitude of other spots by various manufacturers, including Toyota and ATV makers? I'm not sure why they'd single out Jeep unless they only turned on the TV one time and happened to catch this one. Send it to all or no one for consistency's sake. No need to single one group out even though they have, by far, the biggest market share. Perhaps they also missed the Commander ad that spoke of no roads to where it was sitting.
__________________
2002 4Runner

MyColorado.org (CO landscapes, destinations & trip reports)
Reply With Quote
  #3  
Old 05-31-2006, 07:17 PM
nakman's Avatar
nakman nakman is offline
Rising Sun Commander
 
Join Date: Aug 2005
Location: north side
Posts: 9,943
Default

Yeah, I kind of agree with you Darren. Sure it's wrong to promote misuse of trails but that's what sells Jeeps. Or Toyotas, or Xterras, or H2's, etc. It reminds me of when the NFL fines players for hard hits, then turns right around and uses those same hits in an ad to promote the big game next Monday.
__________________
99 uzj100, 05 525EXC

www.gamiviti.com

Reply With Quote
  #4  
Old 06-01-2006, 12:59 PM
Red_Chili's Avatar
Red_Chili Red_Chili is offline
Hard Core 4+
 
Join Date: Aug 2005
Location: Littleton CO
Posts: 8,409
Default

The point is starting somewhere. Even if today it is Jeep, the message goes to the ad agencies who also do work for Hummer, Toyota, you name it. Naw, it is worth it to single out this one, then that one, etc. Especially if it is from a group of people who would be supposedly attracted to such scenes...
__________________
-Bill Morgan
Heb Dduw, heb ddim; Duw a digon
Abnormally aspirated
KDěRCH
Bio Page
I'm that gun-totin', farm-raised, evangelical, pro-environment, OHV ridin'/drivin', Southern civil rights pro-labor Liberal yo' momma told you couldn't possibly exist.
Reply With Quote
Reply

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT -6. The time now is 12:05 PM.


Powered by vBulletin® Version 3.7.1
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.